Facial Serums, Treatments & Boosts

Apply face serum after cleansing and toning butbefore moisturiser. This allows the concentrated actives to penetrate your skin effectively. If using multiple serums, apply the thinnest consistency first, then layer thicker formulas. Always finish with moisturiser and SPF during the day.

Most hydrating serums with ingredients like hyaluronic acid or niacinamide can be used twice daily. However, active serumscontainingretinol, glycolic acid, or vitamin C may needgradualintroduction. Start 2-3 times per week and increase frequency as your skin adjusts. Always follow product instructions and consider your skin type.

For ageing and fine lines, look for serums with retinol. Dull or uneven skin benefits from vitamin C or glycolic acid serums. Dehydrated skin needs hyaluronic acid serums. Blemish-prone skin responds well to salicylic acid or treatments that target the skin microbiome. Sensitive skin should start with gentle retinol options like Murad's Retinol Youth Renewal Serum.