Facial Serums, Treatments & Boosts

A skincare step you absolutely can’t skip. Our super-potent skincare serums and treatments contain industry-first ingredients for next-level results, and come in different forms, textures and benefits—adding much-needed personalisation to your skin care routine.

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Get Lifted With

Retinal Resculpt

Ratings 4.8
BESTSELLER
Retinal ReSculpt™ Overnight Treatment

Retinal ReSculpt™ Overnight Treatment
30ML
£105
Ratings 4.8
BESTSELLER
Retinal ReSculpt™ Overnight Treatment Refill

Retinal ReSculpt™ Overnight Treatment Refill
30ML REFILL
£89
Ratings 4.8
BESTSELLER
Retinal ReSculpt™ Eye Treatment

Retinal ReSculpt™ Eye Treatment
15ML
£92
Ratings 4.8
BESTSELLER
Retinol Youth Renewal Serum

Retinol Youth Renewal Serum
30ML
£92
Ratings 4.8
BESTSELLER
Retinol Youth Renewal Eye Serum

Retinol Youth Renewal Eye Serum
15ML
£89
Ratings 4.9
NEW
Retinol Youth Renewal Oil Drops

Retinol Youth Renewal Oil Drops
30ML
£72
Ratings 4.5
FOR WRINKLES
Targeted Wrinkle Corrector

Targeted Wrinkle Corrector
15ML
£79
Ratings 4.7
BESTSELLER
Retinol Youth Renewal Eye Masks

Retinol Youth Renewal Eye Masks
5-Pack
£42
Ratings 4.8
FOR WRINKLES
Replenishing Multi-acid Peel

Replenishing Multi-acid Peel
100ML
£82
Ratings 4.8
FOR WRINKLES
Rapid Collagen Infusion

Rapid Collagen Infusion
30ML
£92
Ratings 4.8
TRAVEL SIZE
Retinal ReSculpt™ Overnight Treatment Deluxe Travel Size

Retinal ReSculpt™ Overnight Treatment Deluxe Travel Size
15ML
£59

Frequently Asked Questions

    A face serum is a lightweight, fast-absorbing treatment with a high concentration of active ingredients designed to target specific skin concerns. Unlike moisturisers, face serums have smaller molecules that penetrate deeper into the skin, delivering concentrated ingredients like vitamin C, retinol, hyaluronic acid, or niacinamide for maximum effectiveness.

    Apply face serum after cleansing and toning butbefore moisturiser. This allows the concentrated actives to penetrate your skin effectively. If using multiple serums, apply the thinnest consistency first, then layer thicker formulas. Always finish with moisturiser and SPF during the day.

    Most hydrating serums with ingredients like hyaluronic acid or niacinamide can be used twice daily. However, active serumscontainingretinol, glycolic acid, or vitamin C may needgradualintroduction. Start 2-3 times per week and increase frequency as your skin adjusts. Always follow product instructions and consider your skin type.

    For ageing and fine lines, look for serums with retinol. Dull or uneven skin benefits from vitamin C or glycolic acid serums. Dehydrated skin needs hyaluronic acid serums. Blemish-prone skin responds well to salicylic acid or treatments that target the skin microbiome. Sensitive skin should start with gentle retinol options like Murad's Retinol Youth Renewal Serum.

Face serums are concentrated treatments that deliver potent ingredients deep into your skin to target specific concerns like fine lines, dark spots, dehydration, and uneven texture.


Murad's face serums are formulated with clinically-proven actives in lightweight formulas that absorb quickly and work seamlessly with your moisturiser. Whether you're looking to brighten, hydrate, or fight signs of ageing, the right face serum can transform your skincare routine with visible results.