Our Story

Our Story

Dr Murad testing products

Our History

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Since the Beginning

Clinical, but cool. Doctor, but hardly dull. Science, but not stuffy.

Founded The First Modern Doctor Brand

Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high performance skincare.

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Skincare is Healthcare

Dr. Murad launched what he called his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple: “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.

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First Patent

In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted his first of 19 patents.

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The Cellular Water Principle

When Dr. Murad began to research ways in which the body could be encouraged to hold water more efficiently, he discovered the key was holding water within cells where it does the most good. Testing and validating The Cellular Water Principle™ theory in scientifically controlled research studies, Dr. Murad established that most common dermatological and health problems relate to cellular hydration at their most fundamental level.

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Cultural Stress

Dr. Murad identifies Cultural Stress™—the unrelenting day–to–day stress of modern living—as a major factor contributing to the chronic exhaustion, declining health of people of all ages and a significant impactor of skin health. This forms the brand’s social purpose, Eyes Up, which was launched in 2017.

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Purpose Pop-Up

For the brand’s 30th anniversary, Murad hosted its first-ever pop-up experience, celebrating Dr. Murad’s lifelong commitment to wellness backed by science.

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Our Purpose

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Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, we create products and experiences not only for healthier skin, but for happier lives. At Murad, we’re committed to conquering the global health epidemic of stress. “Stress less. Be imperfect. Live longer.”—Dr. Howard Murad, Founder


"Wellness is health, plus well-being. It's not only being free of disease and stress, but equally important is a sense of happiness, passion, gratitude and accomplishment." - Dr. Murad

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“Skincare is not superficial because it is healthcare. When you have beautiful skin it is a sign that you have a healthy body and mind.”

Dr. Murad


“Skin is beautiful when it’s healthy at the cellular level, so we create products with powerful hydrating ingredients that support the skin’s barrier function to protect cells from environmental damage and dehydration, while encouraging healthy cell turnover.” - Dr. Murad

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“By eating water-rich fruits and vegetables, nutrients are better absorbed into your body for skin health. Drinking too much water can sometimes cause vitamins and minerals to be flushed out.” - Dr. Murad

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“By exercising, you’ll help promote circulation, and skin is the body’s largest organ. Increased blood flow helps carry oxygen to the cells and helps carry away waste such as harmful free radicals.” - Dr. Murad

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“By caring for your emotional self, you can reduce the cellular impact of stress, which can lead to signs of unhealthy skin.” - Dr. Murad

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Our Philosophy

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What We Believe in

Murad is the dermatologist-developed brand that approaches skin differently. How? Through founder Dr. Howard Murad’s four main pillars of wellness for total skin health: 1) “eat your water,” 2) “awaken your body,” 3) “be kind to your mind” and, of course, 4) “nourish your skin” with our high-performance technologies and formulas. Because we believe skincare is healthcare and selfcare.


Howard Murad, M.D., FAAD, is recognized around the world as a leading visionary for his unmatched scientific innovations. A board-certified dermatologist and trained pharmacist, Dr. Murad has personally treated over 50,000 patients. For more than 30 years, Murad has been committed to developing clinically proven, cruelty-free products that meet the meticulous standards for safety, efficacy and care you’d expect from a doctor. Plus, they’re supported by Dr. Murad’s industry-first research for the most advanced formulas that don’t just consider a symptom or concern, but rather address total skin health.

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“How you live is connected to how you feel which is connected to how you look.”

Dr. Murad