Facial Serums, Treatments & Boosts

A skincare step you absolutely can’t skip. Our super-potent skincare serums and treatments contain industry-first ingredients for next-level results, and come in different forms, textures and benefits—adding much-needed personalisation to your skin care routine.

FILTER
Get Lifted With

Retinal Resculpt

Ratings 4.8
BESTSELLER
Vita-C Glycolic Serum

Vita-C Glycolic Serum
30ML
£88
Ratings 4.8
NEW
Vita-C Glycolic Serum Refill

Vita-C Glycolic Serum Refill
30ML REFILL
£79
Ratings 4.7
BESTSELLER
Rapid Dark Spot Correcting Serum

Rapid Dark Spot Correcting Serum
30ML
£83
Ratings 4.5
BESTSELLER
Vita-C Eyes Dark Circle Corrector

Vita-C Eyes Dark Circle Corrector
15ML
£69
Ratings 4.6
FOR BRIGHTENING
Targeted Eye Depuffer

Targeted Eye Depuffer
15ML
£64
Ratings
EXCLUSIVE
Dark Spot Clearing Duo

Dark Spot Clearing Duo
2-Piece Set
£138 £104

Frequently Asked Questions

    A face serum is a lightweight, fast-absorbing treatment with a high concentration of active ingredients designed to target specific skin concerns. Unlike moisturisers, face serums have smaller molecules that penetrate deeper into the skin, delivering concentrated ingredients like vitamin C, retinol, hyaluronic acid, or niacinamide for maximum effectiveness.

    Apply face serum after cleansing and toning butbefore moisturiser. This allows the concentrated actives to penetrate your skin effectively. If using multiple serums, apply the thinnest consistency first, then layer thicker formulas. Always finish with moisturiser and SPF during the day.

    Most hydrating serums with ingredients like hyaluronic acid or niacinamide can be used twice daily. However, active serumscontainingretinol, glycolic acid, or vitamin C may needgradualintroduction. Start 2-3 times per week and increase frequency as your skin adjusts. Always follow product instructions and consider your skin type.

    For ageing and fine lines, look for serums with retinol. Dull or uneven skin benefits from vitamin C or glycolic acid serums. Dehydrated skin needs hyaluronic acid serums. Blemish-prone skin responds well to salicylic acid or treatments that target the skin microbiome. Sensitive skin should start with gentle retinol options like Murad's Retinol Youth Renewal Serum.

Face serums are concentrated treatments that deliver potent ingredients deep into your skin to target specific concerns like fine lines, dark spots, dehydration, and uneven texture.


Murad's face serums are formulated with clinically-proven actives in lightweight formulas that absorb quickly and work seamlessly with your moisturiser. Whether you're looking to brighten, hydrate, or fight signs of ageing, the right face serum can transform your skincare routine with visible results.