Facial Cleansers & Toners

A good cleanser and equally powerful skin toner are the unsung heroes of your skincare routine. Cleansers and toners purify, balance and prep skin for treatments that follow. Use morning and night for your best skin.

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Lipid-Enriched Double Cleansing Balm
Ratings 4.9
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Lipid-Enriched Double Cleansing Balm

Lipid-Enriched Double Cleansing Balm
50ML
£35
Ratings 4.8
NEW
AHA/BHA Exfoliating Cleanser

AHA/BHA Exfoliating Cleanser
148ML
£37 £27.75
Ratings 4.8
FOR HYDRATION
Hydrating Toner

Hydrating Toner
180ML
£42 £31.50

Frequently Asked Questions

    A face wash and facial cleanser are often used interchangeably, but face washes typically have a foaming action while facial cleansers can include gels, creams, oils, or balms. Both are designed to remove dirt, oil, and makeup from your face, but the best choice depends on your skin type and personal preference.

    Yes, many facial cleansers are effective at removing makeup, including foundation and light eye makeup. However, cleansing balms are specifically designed to melt away long-wear, waterproof makeup and mascara more efficiently than a traditional cleanser.

    Dermatologists typically recommend gentle, pH-balanced facial cleansers that are free from harsh sulfates and fragrances. The best cleanser for you depends on your skin type, those with oily skin may benefit from blemish fighting cleansers, while dry skin types often do better with cream or lotion cleansers.

    For oily or blemish-prone skin, look for cleansers with salicylic acid (BHA) or glycolic acid (AHA) to unclog pores and control excess oil. Dry or sensitive skin will benefit from cream or lotion cleansers with hydrating ingredients like hyaluronic acid or ceramides. Combination skin will often respond well to oil-free, non-comedogenic cleansers that remove excess oil from the T-zone, while hydrating drier areas without over-stripping the skin. Mature skin does best with creamy cleansers containing nourishing hydrators, plus antioxidants like vitamin C that support skin renewal. Balanced, oily, combination, dry, sensitive, and mature skin types can all benefit from Lipid-Enriched Double Cleansing Balm that removes SPF and long-wear makeup, cleans deep, and replenishes your barrier - no second cleanse needed.

    Double cleansing is not necessary for everyone; it’s useful when there’s significant makeup, sunscreen, or oil buildup.  

    If you're looking for a cleanser that works like a double cleanse to remove makeup and deeply clean skin in one step, we recommend Lipid-Enriched Double Cleansing Balm. This balm-to-oil cleanser removes over 99% of SPF + long-wear makeup, cleans deep, and replenishes your barrier in one step. 

The best facial cleanser removes impurities, makeup, and daily build-up while respecting your skin's natural protective barrier. Murad's facial cleansers are formulated with clinically proven ingredients that cleanse effectively without stripping skin, helping the rest of your skincare routine work even better. Whether you have oily, dry, sensitive, or combination skin, the right facial cleanser sets the foundation for healthier-looking, radiant skin every day. Look for key ingredients like salicylic acid for blemish-prone skin, creamy cleansers for hydration, or gentle cleansers for sensitive skin types.